Services
Web & Development
Development is where agency timelines break. Our developers work in Shopify, Magento, WordPress and Laravel, take tickets through your existing project tool, and hand back client-ready work — so a build stops being the thing your team is waiting on.
Why Outsource Development
Development is the discipline most likely to blow a timeline. A designer hands off, and the build sits — waiting on a developer who is already booked on three other projects.
Full-time developers are expensive to hire, hard to keep busy between projects, and specialized by platform: the Shopify person can't ship your Laravel job.
GulfStar gives you developers across the platforms your clients actually use, taking tickets through your existing project tool and returning work that has already been reviewed — so a build stops being the bottleneck your whole roadmap waits on.
Website & eCommerce UI/UX
Before a store can sell anything, someone has to build the interface a shopper clicks — that is Website & eCommerce UI/UX: the front-end build, not the design comp. Scope is turning a design into a working, responsive storefront — templates, components, interaction states — whether the design comes from your team, ours, or the client's.
Front-end developers build to the design system you hand them, in the framework the project already uses, and they build it accessible and cross-browser rather than pixel-perfect in Chrome and broken everywhere else. Work moves through your project tool and comes back on a staging URL you can click before anything touches production.
You get a front end that matches the design, behaves on a phone, and hands off clean to whoever owns the back end. Because it's reviewed before it reaches you, the “why is this broken on mobile” round that usually eats a launch week mostly doesn't happen.
Shopify
Most ecommerce work lands on Shopify — theme development, Liquid, app integration, checkout customization, and the Plus features larger stores need. Scope is building and maintaining the store itself, not the paid media or email that runs on top of it.
Our developers work in the client's Shopify admin through a proper Git-backed theme workflow, not by editing live code in the browser and hoping. Custom sections are built so the client's own team can use them in the editor afterward, instead of calling you every time they want to move a banner.
When a requirement outgrows a theme — a bundle builder, a subscription flow, a metafield-driven catalog — we work out whether an existing app solves it or a custom build is warranted, and we tell you which, with the tradeoff, before anyone spends money.
You get a store on staging, documented, that the client's team can run without a developer on standby. If your agency turns down Shopify retainers because you can't keep a developer busy full-time, this is the capacity that lets you say yes.
Magento
Magento — Adobe Commerce — is the platform agencies most often can't staff for. It runs large, complex catalogs and it punishes anyone learning it on a live store. Scope is development and maintenance: modules, integrations, upgrades, and performance work.
Our developers have worked in Magento's architecture long enough to respect it — they build to its coding standards, test in staging, and document what they changed, so the work survives the next platform upgrade instead of breaking it. This is specialist depth you rent for a specific build, not a hire you carry between the rare Magento projects that need it.
WordPress
What you hand the client is a WordPress site their own marketing team can run — custom blocks in the editor, no page-builder bloat, and no call to your agency every time they want to change a headline.
Getting there covers theme and block development, WooCommerce when a store is attached, plugin work, and the ongoing maintenance — updates, security, backups — that every live site needs and nobody budgets for. It is the build and the upkeep, not the content or the SEO on top.
The work happens in a staging-and-Git workflow, with blocks the client's editors can actually use and a plugin count kept honest so the site stays fast. All of it ships under your brand, so the client experiences a capable in-house web team that happens to be ours.
Laravel
Laravel handles the work that isn't a website at all — the custom application behind it: client portals, internal tools, dashboards, integrations, the bespoke build an off-the-shelf platform can't do. Scope is application development in PHP's most maintainable framework.
The build comes with tests, migrations, and a deployment pipeline, so the application your client comes to depend on doesn't turn into a black box only one freelancer understands. Requirements come in through your project tool; questions come back in plain terms rather than a wall of technical objection.
You get an application on staging — documented, tested, and maintainable — that another developer could pick up later without a rewrite. For an agency, this is how you take on the custom build a client asks for without betting it on a solo contractor who might vanish halfway through.
API Integrations
The plumbing between a client's systems is API Integrations — connecting a store to an ERP, a CRM to a marketing platform, their stack to whatever tool they bought last quarter. Scope is the connection and the logic that keeps data moving correctly, not the platforms on either end.
We map the data, handle authentication, rate limits, and the errors that only appear in production, and we build the integration to fail loudly rather than silently drop records. You get a documented connection with monitoring, so when something upstream changes you hear about it before the client does. This is the unglamorous work that quietly breaks agencies when it's handed to someone who guessed.
What Every Engagement Includes
The Standards Behind Every Engagement
Whatever platform the build lives on, the terms of the engagement stay the same.
More Ways We Help
The rest of what your agency can offer.
This is one of eleven disciplines GulfStar delivers behind your brand.
One
Paid Media
Media buyers across nine ad platforms, working inside your client accounts.
Two
Creative Services
UI/UX, web, landing page, email and print design to your brand standards.
Three
Lifecycle Marketing
Email and SMS in Klaviyo and MailChimp, from strategy through segmentation.
Four
eCommerce Operations
Catalogue, inventory, merchandising, orders and returns, staffed and steady.
Five
Agency Operations
Project managers, account coordinators and the people who write your SOPs.
Six
SEO Services
Technical, local, ecommerce and AI-driven search, reported in plain language.
Seven
Content Services
Writers and strategists who hold your brand voice and hit the calendar.
Eight
Social Media
Strategy, community, influencer, affiliate and TikTok Shop, at a workable cost.
Nine
Analytics & Optimization
Tracking, dashboards and CRO, with performance surfaced through AdellaInsight.
Ten
AI & Automation
Workflow automation, lead-gen systems, AI agents and automated reporting.