Social Media

Strategy & Content Planning

Social without a plan is just posting and hoping — a feed of whatever someone had time to make that day. Strategy & Content Planning gives it direction: the pillars, the platform mix, the calendar, and a point of view on what the brand is actually for on social. Scope is the plan, not the day-to-day posting or the community replies.

A strategist studies the client's audience and the platforms worth their effort — not all of them, just the ones that pay — and builds a content plan structured enough that whoever produces the posts isn't reinventing the brand daily. It's specific to the client: a B2B brand and a DTC brand belong in different places doing different things.

You get a documented social strategy and a calendar a team can execute, instead of a feed that drifts. This is the senior thinking that keeps social from being busywork — the difference between a presence and a pile of posts.

Community Management

A brand that posts and vanishes isn't really on social — it's just broadcasting. Community Management is the part that makes it a channel: replying to comments and DMs, engaging the audience, and moderating the mess so a small problem in the replies doesn't become a public one.

Someone monitors the accounts through the hours that matter, responds in the client's voice, flags the things that genuinely need the client, and holds the tone steady whether it's a compliment or a complaint. You get a brand that feels present and responsive, and issues caught early. It's the high-volume, easily-neglected work that quietly decides whether an audience sticks around.

Influencer Marketing

The wrong influencer is worse than none — off-brand, fake-followed, or simply ignored by an audience that can smell a paid post. Influencer Marketing is the work of getting it right: finding partners who fit, running the outreach and deals, and managing the campaigns end to end. Scope is the program, not the ad spend that might amplify it.

The channel is mostly unglamorous logistics behind a glamorous surface — vetting real reach, negotiating rates that make sense, briefing without over-scripting, chasing deliverables, and tracking what each partnership actually returned. Skip the logistics and you get a folder of nice content and no idea whether it worked.

A team sources and vets influencers against the client's brand and audience, handles the contracts and briefs, coordinates the content and its approvals, and tracks results per partner so the next round is smarter. The creators come from a real match, not a marketplace filter set to a follower count.

You get influencer campaigns that run on schedule and a clear read on which partnerships earned their fee, under your brand. This is a labor-heavy channel most agencies lose money on when they staff it themselves — capacity that makes it worth offering.

Affiliate Management

What an affiliate program gives a client is a sales channel that only costs money when it works — partners and publishers who earn a cut of what they drive and nothing when they don't.

Affiliate Management is running that program: recruiting the right partners, setting commissions that attract them without giving away the margin, handling tracking and payouts, and policing the fraud and coupon-leak problems that quietly bleed a program. Scope is the partner channel, distinct from influencer deals and paid media.

A manager recruits and activates partners, keeps the good ones producing, cuts the ones gaming the system, and reports on real incremental revenue rather than the last click a partner would love to claim. You get a performance channel that grows without growing your risk — and it runs under your brand, so the client sees your agency operating it.

TikTok Shop

TikTok Shop turned the app into a storefront, and running one is a distinct job from running TikTok ads. Scope is the commerce operation: setting up and maintaining the shop, the product catalog inside it, the creator-affiliate partnerships that drive sales, and the live and shoppable-video mechanics unique to the platform.

A team handles the catalog and the shop setup, recruits and manages the creators who sell on commission, coordinates lives and shoppable content, and keeps up with a platform whose commerce rules change constantly. It sits next to a client's TikTok ads and organic, but it's its own operation with its own quirks.

You get a client selling natively where a huge, buying audience already spends its time, with the setup and the creator program actually managed rather than switched on and forgotten. Few agencies have staffed this yet; offering it is a way to take a client somewhere their competitors haven't gone.